Alta is a San Francisco based strategic design company.(Formerly known as HoffmanChrisman)

As time rolls along, change is inevitable. We adapt to new challenges, finesse our methods. We’ve grown, become more intelligent, more agile, more efficient. With a new structure and team, HoffmanChrisman is happy to announce that we’ll be operating as Alta from here on out.

Why Alta? It’s simple—Northern California. The Bay Area. Before our golden state was incorporated in 1850, what is now a good portion of the Western U.S. was known as Alta California by our neighbors from the south. We’re proud of where we’re from and love working with the people here.

Our full website will be launching soon, but in the meantime you can visit our portfolio of work at our old website, or contact us to see more. We look forward to hearing from you.





What we believe

Design is a powerful tool. So powerful in fact, it can seem like magic. It shares interests and affirms values, makes connections and establishes trust. It clarifies, communicates, and compels. And when done poorly, it can be blunt. Dull.

Chances are you’re here looking for some of that magic, to regain that edge. You’re looking to sharpen up.

We believe that great design starts with asking questions. Uncovering problems. Discovering opportunities. Great design comes from understanding. It marries intellect and intuition, instinct and insight. It speaks both rationally and emotionally. It also takes trust and willingness to take a risk. Partnership. If you’re open to recommendations that reach beyond design, if you’re committed to working collaboratively, if you desire a solution greater than the sum of its parts, you’ve come to the right place.